Men’s Skin Care: Moving Beyond Soap

Success: What does that look like?

Big dreams are great, but to be successful you need to dig deep, deliver results, and make an impact on multiple levels. You are the face of your brand, you need to show everyone you mean business.

For years, quality skin care products have been seen as the woman’s domain. But now, research shows there are very real, biological and lifestyle-related differences between men and women’s skin — which means men need high-performing facial products designed just for them.

How Men’s Skin is Different

Men have unique challenges in keeping skin healthy:

• Testosterone causes glands to produce more oil below skin’s surface, making skin more oily and shiny.
• While oil is overproduced beneath skin’s top layer, the surface of the skin is often dry.
• Additional moisture is lost due to shaving, which disrupts skin’s barrier function.
• Men’s facial skin tends to be more exposed to environmental threats like cold and wind, which can age skin faster.

What it Means for Men’s Skin Care

Men benefit most from skin care products that do triple the work:

• Controlling oil
• Maintaining moisture, and
• Combatting the effects of both weather and lifestyle

The right skin care regimen keeps skin looking and feeling healthy, so men can feel comfortable and confident in everything they do.

What is a serum?

Let’s start with what it isn’t: A serum isn’t like a traditional moisturizer or lotion.

Instead, a serum uses targeted ingredients to treat specific issues, and aid in particular skin concerns. For instance, serums can help combat fine lines and wrinkles.

Serums are designed to be used after cleansing and toning your skin — and just before you add your favorite moisturizer on top.

Comparing Serum with Moisturizer

• Moisturizers
  • Primary objective: Hydrate skin
  • Affects the top layers of skin
  • Provides hydration to the skin
  • Contains beneficial ingredients
• Serum
  • Primary objective: Deliver ingredients beneficial to the look and health of your skin
  • Absorbs quickly
  • Penetrates deeper layers of skin than moisturizers to deliver ingredients
  • Provides specific nutrients to the skin with targeted ingredients

Artistry Men Serum Concentrate

A complete line of facial products for men are now available from Artistry. The highlight of the line is the Artistry Men Serum Concentrate, which addresses many of men’s unique needs in a single, lightweight formula. It’s designed to:

• Penetrate skin and absorb quickly to control oil
• Exfoliate and smooth skin’s surface
• Nourish skin and diminish the appearance of fine lines, thanks to the exclusive DermaSync technology

Take Your Skin Care to the Next Level

With a quality serum to address unique needs, men now have more options for taking their skin care regimen to a new level. Men can feel comfortable and confident as they continue to strive for success.