Brit+Co gives shout-out to new Artistry™ serum

A bottle of Artistry Signature Select Personalized Serum lays on a counter next to three amplifiers, a hat and a scarf.

The newest innovation from Artistry™ cosmetics and skincare received a shout-out from Brit+Co, a website featuring blogs and videos covering just about anything from the latest trends in beauty, fashion and food to the hot-button issues of the day for 6.7 million readers each month.

Artistry Signature Select™ Personalized Serum, which allows users to enjoy the benefits of up to three serums at one time, was highlighted in October as a must-see product.


Asking readers if they are “ready to feel like a chemist?” the beauty editor touched on the fact that you pick and choose your own formulas to mix depending on your desired functions.

“Concoct a serum targeted to your unique complexion concerns by choosing a base and up to three amplifiers for brightening, anti-aging, firming, hydrating, and spot reduction,” the entry reads.

Choose your combination

Research by Artistry scientists revealed that more than 95 percent of women had three or more skin concerns. The five amplifiers offered by Artistry Signature Select™ Personalized Serum means there are 25 different combinations to target multiple and specific skincare concerns.

Users start with the Base Serum, which is infused with Nutrilite™ botanicals, and then choose up to three amplifiers to add to it. Each amplifier adds its own highly concentrated ingredients designed to target a specific concern within the skin’s surface.

‘Perfect harmony’

“All amplifiers have been developed to work in perfect harmony, so the final blend remains highly effective,” said Latricia Trice, Amway beauty brand manager in North America. “Yet these blends are remarkably gentle, even for those with sensitive skin.”

To see the full post on Brit+Co, visit their website. To learn more about Artistry Signature Select™ Personalized Serum, visit

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