Perfect eye makeup starts with perfect prep

A close-up look at a model's eye makeup,

How to prepare for eye makeup

When it comes to eye makeup, no matter what look you are aiming for – sultry and smokey, suede matte or a bold, winged liner – they should all start with the same preparation.

Rick DiCecca, creative director of makeup design for Artistry™ products in North America, says the perfect eye makeup starts with the perfect prep: cleansing, toning, treating and priming.

A package of Artistry Studio Clean Start makeup removing wipes.

Step one: Cleanser

Be sure that your eye area is free of makeup. Being tired after a long day at work or a late night out are just a couple of reasons people don’t remove all of their eye makeup at the end of the day, Rick said, even though that should be a big no-no!

“Before I start any eye makeup, I make sure the eye area is perfectly clean. Artistry Studio™ Clean Start Micellar Makeup Remover + Cleanser wipes make it easy to remove every last bit of eye makeup,” he said. “To really boost the removal of  longwearing and waterproof formulas, you can add a couple shots of Artistry Skin Nutrition™ Micellar Makeup Remover + Cleanser to the Clean Start wipe.”

A bottle of Artistry Skin Nutrition Hydrating Smoothing Toner is shown against a spash of water and a blue background.

Step two: Toner

After cleansing, Rick’s go-to is Artistry Skin Nutrition™ Hydrating Smoothing Toner, which refreshes and removes any residue, prepping the skin for next steps. Simply dampen a cotton pad with small amount and pat it gently around the outer eye area.

A jar of Artistry Skin Nutrition Renewing Reactivation Eye Cream sits on a white surface surrounded by small clear bubbles.

Step three: Treat

After toning, Rick applies Artistry Studio Skin Eye Look Rested Eye Pads. These serum infused pillow masks cool down puffiness and refresh the eye area.

“Apply them under your eyes, wait 5-10 minutes, then toss them away,” he said. “Pat in any remaining serum and follow with the Artistry Skin Nutrition Renewing Reactivation Eye Cream. Gently pat the cream around the eye area, moving from the outside in toward the nose. Be sure not to apply too close to eye during the day as this may affect the longevity of your eye makeup.”


Step four: Concealer + Powder

You’re almost ready to create the desired look for your eye! But before you apply any color, you need some concealer and powder.

Rick suggests smoothing a dot of the Artistry Exact Fit™ Perfecting Concealer in your perfect shade onto your eye lids. Follow with a very light dusting of Artistry Exact Fit Perfecting Loose Powder to create the perfect base for color.


And don’t forget a base primer for your lashes, too. It’s a key step to get the most out of your Artistry Lash Boosting 3-in-1 Mascara. With these four easy steps, you’re ready to create your perfect look. Grab your favorite shades of shadow and liner and go to town!

Want to see more tips from Rick? Check out his other blogs at Amway Connections.

To learn more about Amway, its brands and its products,
talk to an Amway Independent Business Owner or click on the website where you live:

United States


Dominican Republic

Some products may not be available in Canada or the Dominican Republic or may be sold under a different name.


1 Comment

  • Yatza says:

    These are amazing tips! I love using the Artistry products and I always prep my face with HydraV to start with a clean slate

Leave a Reply

Your email address will not be published. Required fields are marked *

Seul votre prénom sera affiché lors de la publication du commentaire.