Perfect eye makeup starts with perfect prep

A close-up view of a person applying eye makeup.

No matter what eye look you are aiming for – a sultry smokey eye, a suede matte eye or a bold, winged liner – they should all start with the same preparation.

Rick DiCecca, creative director of makeup design for Artistry™ products in North America, says the perfect eye makeup starts with the perfect prep: cleansing, toning, treating and priming.

A package of Artistry Studio Clean Start makeup removing wipes.

Step one: Cleanser

Be sure that your eye area is free of makeup. Being tired after a long day at work or a late night out are just a couple of reasons people don’t remove all of their eye makeup at the end of the day, Rick said.

“Now with the Artistry Studio™ Clean Start Makeup Wipes It’s easy to remove every last bit of eye makeup, even stubborn mascara!” he said. “Before I start any eye makeup, I make sure the eye area is perfectly clean.”

Hands are shown holding a bottle of Artistry Hydra-V Fresh Toner.

Step two: Toner

After cleansing, Rick’s go-to toner is Artistry Hydra-V™ Fresh Toner, which refreshes and conditions, prepping the skin to receive an instant increase in hydration levels. Plus, it’s suitable for all skin types. Simply dampen a cotton pad with small amount of the Hydra-V Toner and pat it gently around the eye area.

A carton of Artistry Eye Look Rested mini masks.

Step three: Treat

After toning, Rick applies Artistry Studio™ Skin Eye Look Rested Eye Pads. These serum infused pillow masks cool down puffiness and refresh the eye are.

“Apply them under your eyes, wait 5-10 minutes then toss them away,” he said. “Pat in any remaining serum and follow with the Hydra-V™ Refreshing Eye Gel Cream or the Artistry Youth Xtend™ Enriching Eye Cream.

“Both of these eye creams are specifically designed to help diminish the look of puffiness around the eyes as well as dark circles. Don’t forget to apply it up and around the brow, too!”

Artistry Studio Shanghai Edition 2-in-1 Perfecting Matte Finish Primer

Step four: Primer + Concealer 

You’re almost ready to create the desired look for your eye! But before you apply any color, you need some primer and concealer.

Rick suggests smoothing a dot of Artistry Studio™ Shanghai Edition 2-in-1 Perfecting Matte Primer onto your eye lids. Follow that up with your chosen shade of Artistry Exact Fit™ Perfecting Concealer.

“Applying the matte primer and concealer to your eyelids before applying eye shadow creates the perfect crease-proof base and helps keep eye shadow fresh all day,” he said. (Note: This is only recommended for the matte primer, not the Artistry Studio™ Shanghai Edition 2-in-1 Perfecting Glow Finish Primer.)

With these four easy steps, you’re ready to create your perfect look that will keep your eyes looking fabulous all day! Want to see more tips from Rick? Check out his other blogs at Amway Connections. And to learn more about the Artistry products mentioned here, visit

1 Comment

  • Yatza says:

    These are amazing tips! I love using the Artistry products and I always prep my face with HydraV to start with a clean slate

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