Makeup tips for the small screen

Two women face a laptop as they participate in a virtual meeting.

Even as businesses begin to open up and invite employees back to the workplace, there is a good chance that at least some remote work will become a permanent fixture for many people.

If you haven’t already, that means it’s time to embrace that screen with camera on so people can see your smiling face when you’re dazzling them with your insight at the next meeting.

For those who have a regular makeup routine, it’s worth noting that how you look on the screen can be very different from how you look in real life due to camera quality, lighting and screen definition. So you want to adjust your routine accordingly.

Rick DiCecca, creative director of makeup design for Artistry™ products in North America, has some great tips for looking your best at your virtual meetings—from skin care to colors to using tricks from professional photographers. Take a look!

1. Channel the light

First, you want to set the scene and create a studio effect. Invest in a large sheet of white foam core or other firm white board — about 28×20 inches or 50×70 cm. They are easily found at craft stores or large, big box stores for just a few dollars.

“Place it on the surface in front of you to create a bounce of light that brightens under your eyes and diffuses the light to create a softer light effect,” Rick said.

2. Get the red out

Next, pick up your favorite brand of eye drops and keep the bottle handy when it’s time to go live. “The camera will notice red or pink tones,” Rick said. “So use eye drops to clear and brighten your eyes.”

Three hands each hold up an Artistry Skin Nutrition Hydrating product.

3. Complete your skin care routine

Your regular skin care routine is key in helping your skin look healthy over the long term but also each day. You shouldn’t ever skip it, even when there’s a global pandemic! So go through your routine as usual.

“Make sure to apply a great moisturizer,” Rick said, “One that leaves a little bit of a glow on the skin, such as Artistry Skin Nutrition™ Hydrating Gel Cream.”

4. Apply foundation

Because of the quality of most cameras, most people at the other end of the screen are not seeing you in high definition, so you don’t need as much coverage as you feel you might in person. Rick says you can use your regular foundation, “but just enough to perfect your skin and hide discolorations and any imperfections.”

He recommends the Artistry Hydra-V™ Sheer Weightless Foundation and Artistry Exact Fit™ Longwearing Foundation. “Try applying it with your fingertip or a foundation brush and then buff it out with a damp makeup sponge.”

A person holds the wand and tube of the Artistry Studio LA Pacific Proof Brow Perfector up to her face and eyes.

5. Lengthen those lashes, bold those brows

You definitely want to make your eyes pop on screen, and that means lengthening those lashes and creating a bold brow.

Rick suggests starting with the Artistry Mascara Base Primer—sweeping it over the top of your lashes first to create curl and open up your eyes. Follow that with Artistry Lash Boosting 3-in-1 Mascara. “Apply it over your primer to get 80 percent more volume on your lashes,” he said. “It really works!”

Next, be sure to fill in your brows to give them shape and volume. “I suggest you shape and fill the brows in with Artistry Automatic Brow Pencil,” Rick said. “Then, to add volume and groom them, use the Pacific Proof Brow Perfector from the Artistry Studio™ Los Angeles edition.”

A collection of Artistry Studio color products lay on a white background, including Artistry Studio Correct and Perfect Face Compact, Artistry Studio Eye and Lip Beauty Box and Artistry Studio Oh-So-Cheeky Blusher.

6. Add color to your cheeks

With foundation, we went a little lighter. With blush, it’s the opposite. “Cameras can often dull the look of your complexion, so add a touch more blush than you normally would,” Rick said.

Cameras also pick up colors a little differently, so Rick said to choose shades that are the same undertone as your skin. “For example, if you have a warm undertone, choose warm shades such as peach, brown and warm nudes,” he said. “For a cool undertone, choose mauve, rose and cool nude shades.”

You can find ideal shades for the screen in the Artistry Studio Bangkok, Tokyo and Shanghai editions, Rick said, such as the Bangkok On-The-Go Palette or the Tokyo Oh-So-Cheeky Blushers. “Apply the color of your choice and blend it out with a damp makeup sponge.”

7. Bright eyes

Next, move on to the area under your eyes to add some brightness. Here, Rick has a special tip!

“On the back of your hand mix a small amount of Artistry Skin Nutrition Hydrating Eye Gel Cream into a small amount of Artistry Exact Fit Perfecting Concealer,” he said. “Use a concealer brush to blend it under your eyes from the inner corner to the outer corner.

“Now apply just your concealer to the inner and outer corners of the eye and look in the mirror—instant eye brightening!”

A woman sits on a bed while applying Artistry Signature Color Blush.

8. Time for contour

You can give your face some added dimension on the flat screen by doing some strategic contouring. Rick recommends using Artistry Signature Color Blush in Golden Light or a darker shade, depending on your complexion and undertone. Also, Artistry Exact Fit Powder Foundation.

Using a highlighter/contour brush, sweep the color around the perimeter of your face, under your cheekbones and along your jawline.

9. Final touch: Powder your nose

Depending on your lighting, video cameras will often show a shine in the center of your face, Rick said. “Using a powder puff or powder brush apply Artistry Exact Fit Perfecting Loose Powder just to the center of your face, in the T-zone area,” he said.

Now, whether you’re interacting with coworkers through a laptop or sitting right across a conference table from them, you’ll feel like you’re putting your best face forward!

For more makeup and skin care tips from Rick, check out additional blogs at Amway Connections. And to learn more about any of the products mentioned here, click on the links below.

To learn more about Amway, its brands and its products,
click on the website where you live:

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Some products may not be available in Canada or the Dominican Republic or may be sold under a different name.


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