Makeup tips to define your eyes based on eye shape

Three smiling friends sit on a bed. One is applying eye makeup to another.

Eyes are as diverse as the individuals behind them, and they have the power to make a beautiful first impression.

To bring out the very best in your eyes, you need to first determine just what shape yours are. Then, follow a few simple makeup tips for bringing out their greatest beauty!

Find your shape or size

Your eye shape is determined by the style of your eye lids and how your eyes appear in relation to your bone structure. You can learn more here or use the descriptions below to determine which descriptions most closely match yours.

Rick DiCecca, creative director of makeup design for Artistry™ products in North America, examined some of the typical eye shapes and offers key tips for using light and dark shadows to create a look that maximizes your eyes’ best qualities.

Deep Set Eyes

Deep set eyes

Deep set eyes are set back beneath a prominent brow bone. When applying makeup, your goal is to bring the eyes forward.

Here’s how:

  • Line the upper and lower lid with a medium shade of Artistry Signature Color™ Longwearing Eye Pencil.
  • Apply a shimmer shade of eye shadow on the lid and into the crease. The shimmer in the formula creates the illusion of bringing the eyelid forward, minimizing the depth under the brow.

Single Eyelid Eyes

Monolids

Monolids are smaller eyes without any crease in the lid or only a minimal crease. Your goal is to add definition.

Here’s how

  • Keep makeup simple to make a single eyelid appear more open and prominent.
  • Sweep a medium toned shade from an Artistry Signature Color™ Eye Shadow Quad across 2/3 of the eyelid from outer eye to inner eye.
  • Apply Artistry Signature Color™ Longwearing Eye Pencil to the entire eye; focus more on the inner corner.
  • Finish with a strong highlighting shade of eye shadow on the brow bone.

Hooded Eyelid

Hooded eyes

With hooded eyes, the eyelid is pronounced, folding over the crease and sometimes shadowing the eye. Your goal is to minimize the appearance of the eyelid.

Here’s how:

  • Apply a light color shade from an Artistry Signature Color™ Eye Shadow Quad to the entire lid.
  • Keeping the eyes open, apply a darker color of eye shadow to the hooded area above the eyelid.
  • The darker color minimizes the appearance of the hooded area and the lighter color brings the lid forward, opening up the eye.

Doubled lidded eyes

Double lidded eyes

These eyes have a thin second lid above the upper lash line. Your goal is to maximize the appearance of that lid.

Here’s how:

  • Use a matte, medium shade from an Artistry Signature Color™ Eye Shadow Quad to fill in the contour from outer eye to inner eye. Avoid shimmer or metallic colors.
  • Apply a lighter shade to fill in lash line from the outer to the inner corner.
  • Apply the same shade along the bottom lash line.
  • Use a strong highlighter shade on the brow bone.
  • Finish by lining the upper lash line 2/3 of the way from the outer corner and the bottom lashes halfway.

Almond eyes

Almond shaped eyes

These eyes have the most even proportions and great angles. You want to play them up by emphasizing an upswing at the corners and highlight their shape.

Here’s how:

  • Apply a medium to dark shade of Artistry Signature Color™ Longwearing Eye Pencil on the outer half of the top and bottom lashes.
  • Layer a dark shade from an Artistry Signature Color™ Eye Shadow Quad across upper lash line — including over the liner — from inner to outer corner.
  • Sweep a medium shade of eye shadow across lid and into crease.

Small eyes

Small eyes

These eyes appear small because they either have a shortened or more prominent brow area, so of course you want to make them appear bigger.

Here’s how:

  • To make small eyes appear larger, apply the lightest color in an Artistry Signature Color™ Eye Shadow Quad to the entire lid.
  • Apply a darker color of eye shadow to the crease, focused on the outer edges.
  • The darker color in the crease and the highlight on the lid bring the lid forward, making the eyes appear larger.

Downturned eyes

Downturned eyes

With downturned eyes, the outer corners of the eyes take a downward dip. You want to lesson that dip.

Here’s how:

  • Apply a darker shade from an Artistry Signature Color™ Eye Shadow Quad at the outer corner where the eye begins to droop.
  • Blend this color up and around into the crease to add a lift.
  • Apply Artistry Signature Color™ Longwearing Eye Pencil to upper lids only; at outer corners, wing the eyeliner up slightly rather than follow the natural downward slope.

Learn more

With these simple tips, you can easily create a look for your eyes that will have all eyes on you! To check out some of the great products that Rick recommended, visit Amway.com or Amway.ca. And read more of Rick’s expert advice at Amway Connections.

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