When the New York Red Bulls professional men’s soccer team went looking for a new sports nutrition sponsor, they turned to a brand they knew they could trust to provide effective, high quality products—XS™ Sports Nutrition.
That’s right, for the last year the New York Red Bulls have been fueled by XS™ Sports Nutrition products, including protein shakes, protein bars, protein crisps and twist tubes.
Multi-year sponsorship deal
Thanks to a multi-year sponsorship deal, the players, trainers and coaches will continue to be able to enjoy their favorite XS Sports Nutrition products and Nutrilite™ supplements through the 2022 season.
“Our guys are using them after every training session and every game,” said Tom Carroll, the team’s assistant athletic trainer. “Whether it’s the ready-to-drink protein shakes, the protein bars or energy bars.”
Expands awareness of XS brand
Steve Cherry, brand manager for XS products, said the players really love the ready-to-drink XS™ Sports Protein Shakes because of their great taste and formula. The team has also started receiving XS™ Protein Pods, which are easy and convenient for the players to use at home.
“We are very excited to get XS Sports Nutrition products in the hands of elite athletes like the New York Red Bulls,” Steve said. “They are providing compelling product testimonials, endorsements and other exclusive content, like workout tips and tricks.
“In addition, our XS brand will also be exposed to almost 1 million New York Red Bulls fans on their social media channels and to millions more through in-arena and on-field signage during home matches.”
The XS Sports product line features everything an athlete needs to optimize physical performance, including products that help energize, hydrate, strengthen and recover, and they’re all available to the Red Bull players, coaches and trainers.
XS Sports energizing products provide immediate and sustained energy. This includes XS™ Energy Bars, XS™ Energy + Focus Dietary Supplement and XS™ Intense Pre-Workout Boost. The Pre-Workout Boost helps you power through even the toughest workouts with Carnosyn® Beta-Alanine and an energy blend that includes Rhodiola Rosea and a mega dose of B-vitamins for an intense boost of energy without the high levels of caffeine or a sugar crash.
XS Sports hydration products help quench your thirst and improve hydration. XS™ CocoWater Hydration Drink Mix and XS™ Sports Twist Tubes come in convenient single-use packets to have handy during any workout. They replenish electrolytes and provide B vitamins for energy support.
XS Sports strengthening products help build and maintain lean muscle mass†. Protein and essential amino acids provide the building blocks for muscle growth. XS™ Protein Crisps provides 12g of plant-based protein while the quick-dissolving XS™ Protein Pods offer 20g of protein without any sugar, fat, lactose, soy or GMOs.
There is also XS™ Muscle Multiplier* Essential Amino Acid Supplement, which helps build lean muscle mass when combined with regular weight and resistance training and a healthy balanced diet†. It also helps you rebound after workouts†.
XS products aimed at post-workout recovery include the XS™ Post-Workout Recovery drink mix, a line of CBD products and soon a sparkling water product with magnesium. The post-recovery drink supplement helps support muscle recovery by replenishing muscle glycogen† and supports joint health with Nutrilite-approved turmeric and glucosamine.
The CBD products – XS™ CBD Cream, XS™ CBD Pro Cream and XS™ CBD Cool Spray – are all designed to support recovery from an active lifestyle. XS CBD products undergo rigorous testing for quality and safety. They include full-spectrum hemp extract and botanicals like aloe vera, arnica montana and menthol to soothe the skin.
The sponsorship also means that fans will see XS Sports branding and mentions on the team’s social media posts, and – when regular play and fan attendance is able to resume – in the arena during games.
Want to learn more about the New York Red Bulls and other Major League Soccer teams? Visit their website or follow them on Instagram. And to learn more XS Sports Nutrition, visit Amway.com or Amway.ca or follow @XSNation on Facebook and Instagram.
† This statement has not been evaluated by the food and drug administration. This product is not intended to diagnose, treat, cure, or prevent any disease.
*When combined with regular weight/resistance training and a healthy balanced diet.