Double X phytonutrient power: The science of antioxidants

Phytonutrients, the organic compounds found in fruits and vegetables, are good for you. Science has been telling us that for years.

That’s because they act as antioxidants, and antioxidants help your body fight excess free radicals – the cell-damaging substances generated by internal systems in our bodies and caused by many of life’s everyday activities: poor diet, lack of sleep, sun and pollution.

But the latest research on the benefits of phytonutrients shows that it’s not a simple battle.

“Traditionally, free radicals are thought to be attacked directly by antioxidants from plant nutrients in the diet,” Amway Principal Research Scientist Steve Missler said. “While this is a valid approach, Amway is launching the next generation of Nutrilite™ Double X™ to capitalize on the latest scientific thinking —that phytonutrients work with your own defense mechanisms in helping your body to fight free radicals.”

Here’s how it works:

Every cell contains certain proteins that react to the presence of excess free radicals and indicate an out of balance condition. When triggered by the reaction, these proteins signal the cells to make more antioxidants that attack free radicals, and also make proteins that help repair cell damage.

When the battle is over, balance is restored. If additional stress produces more free radicals, the cells start this protective process over again.

Science now believes that certain phytonutrients also trigger these signaling proteins, spurring cells into an elevated state of readiness by creating more antioxidants.

The new Double X™ Vitamin/Mineral/Phytonutrient Supplement produced by Amway harnesses this science. After 20,000 tests on 1,000 plant extracts from botanicals around the world, Nutrilite researchers discovered PhytoProtect™, a patented¹ combination of extracts from Turmeric, Rosemary and Fava d’Anta.

While the antioxidant-rich phytonutrients from each ingredient are beneficial individually, their free-radical fighting power is three to five times greater when combined in a specific ratio.

“That readiness better prepares you for the stress of daily life,” Missler said.

Learn more about phytonutrient supplements and why you need them!

¹ US Patent #9,517,249 

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