Amway & AFCA: An Inspired Partnership

Leaders are madethey are not bornThey are made by hard effort, which is the price which all of us must pay to achieve any goal that is worthwhile.

– Vince Lombardi

You might wonder why Amway partners with the American Football Coaches Association (AFCA) and sponsors the Amway Coaches’ Poll powered by USA TODAY Sports and the AFCA Coaches’ Trophy. Our passion for college football notwithstanding, the truth is that the Amway business and the game of football have a lot more in common than you might think.

Valuing Inspired Coaching

Our partnership with AFCA uniquely fits the Amway business model of coaching and leading people to create opportunities for themselves and others, and reflects our shared values around the spirit of teamwork and the universal importance of inspired coaching. Nearly 60 years ago, Amway itself was founded with a co-leadership structure and, now in its second generation, continues to be run by leaders that stand side-by-side at the helm of the business.

At the same time, leadership isn’t just for “leaders” in an organization. The tone around collaboration and teamwork is set at the top, and then – much like in football – thrives in the broader culture. This is especially true at Amway, where we value empowering everyone – employees and Amway Independent Business Owners – to lead with strength and purpose.

Building Stronger Teams

Amway’s business focuses on teamwork and partnership, in part because Amway Independent Business Owners often operate as teams – they are driven by a dedication to one another as much as to their own entrepreneurial journeys. We also value emotional intelligence and soft skills, since building a cohesive team is about getting many parts to act as one, a task critical to today’s most successful coaches.

To this end, a core part of Amway’s business is recognition of success, and many times throughout the year we bring our Amway Independent Business Owners together to learn, train and motivate each other. We believe in rewarding coaches of successful teams. It’s our way of encouraging growth and celebrating progress – not so dissimilar to the game balls or helmet stickers often rewarded for amazing plays after games!

So while many fans may be focused on the school that raises the crystal football at season’s end, our eyes will be on the coaches who led their teams to victory – and in the process inspired us all.

For more on inspired coaching, Amway’s partnership with AFCA and to follow the Amway Coaches’ Poll all season long, visit

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